Overview
Founded in 2019, FLUENT Cannabis is one of the nation's leading vertically integrated cannabis companies, operating across Florida, New York, Pennsylvania, and Texas, with 30+ dispensaries throughout Florida. Cart Week is one of FLUENT's signature annual promotional campaigns, a week-long vape cartridge sale inspired by the iconic Discovery Channel's Shark Week. Featuring shark-themed visuals, playful copywriting, and bold branding, the campaign transformed a retail promotion into a memorable seasonal event across email, digital, web, social media, and in-store marketing.
My Role
As Senior Graphic Designer, I reimagined FLUENT's annual Cart Week campaign with a full visual takeover across CRM, email, website, and eCommerce, creating a cohesive brand experience at every customer touchpoint. I collaborated with the marketing team to introduce daily "Cart Facts" inspired by Shark Week's iconic "Shark Facts," adding an educational and engaging layer to the campaign. The refreshed creative helped drive Cart Week into the green against sales projections, transforming what is typically one of FLUENT's slowest weeks of the year into a successful promotional event.
Scope of Work
Campaign Branding, CRM Marketing, Social Media Content Creation, In-Store Signage, Copywriting
