Overview
Founded in 2019, FLUENT Cannabis is one of the nation's leading vertically integrated cannabis companies, operating cultivation, manufacturing, and retail facilities across Florida, New York, Pennsylvania, and Texas. With 30+ dispensaries throughout Florida, FLUENT has built a reputation for premium cannabis products and a customer-first retail experience. MOODS is FLUENT's flagship botanical vape brand, created to make cannabis more approachable through bold flavor, vibrant design, and experience-driven branding. The product line spans disposable all-in-one devices, half-gram and full-gram distillate vape cartridges, and limited-edition seasonal releases, alongside a lineup of Florida staple flavors that patients return to year-round.
My Role
As Senior Graphic Designer, I played a key role in developing and growing the MOODS brand across every customer touchpoint. I created branded and promotional graphics, art directed lifestyle and product photoshoots, collaborated with outside collage artists and photographers, and worked closely with FLUENT's marketing and legal teams to ensure every campaign and product launch was both visually compelling and fully compliant with Florida regulations. I designed packaging for the entire MOODS product lineup, including disposable devices, half-gram and full-gram vape cartridges, collectible tins, seasonal limited-edition releases, and Florida staple flavors, while also producing creative for product launches, retail promotions, email marketing, social media, website assets, digital advertising, point-of-sale materials, and in-store merchandising.
​Scope of Work
Brand Identity, Packaging Design, Campaign Branding, Product Launch, CRMÂ Marketing, E-Commerce, Copywriting, Art Direction
