Overview
Founded in 2019, FLUENT Cannabis is one of the nation's leading vertically integrated cannabis companies, operating cultivation, manufacturing, and retail facilities across Florida, New York, Pennsylvania, and Texas. With 30+ dispensaries throughout Florida, FLUENT has built a reputation for premium cannabis products and a customer-first retail experience. One of its flagship brands, MOODS, offers a modern, lifestyle-driven approach to cannabis by organizing products around desired experiences, such as relaxation, focus, creativity, and energy, rather than traditional strain categories.
My Role
As Senior Graphic Designer, I helped expand the MOODS brand by launching 5+ new flavors and 3 new product lines through packaging design, integrated marketing campaigns, and CRM/email marketing. I also redesigned the MOODS eCommerce menu to improve the online shopping experience and product discovery. Additionally, I led the transition from traditional paper bag packaging to premium collectible tin packaging, elevating the product's shelf presence and overall brand perception.
​Scope of Work
Brand Identity, Packaging Design, Campaign Branding, Product Launch, CRMÂ Marketing, E-Commerce, Copywriting, Art Direction
