Overview
The School District of Palm Beach County is the 10th largest public school district in the United States, serving more than 160,000 students across 180+ schools with over 300 Choice & Career programs. The district's Choice Program gives families the opportunity to apply for specialized, theme-based academic programs, from STEM and engineering to arts, medical sciences, and international studies, allowing students to pursue their interests while preparing for college and future careers. The annual Choice campaign plays a critical role in educating families, increasing awareness, and driving applications for these highly sought-after programs throughout Palm Beach County.
My Role
As Graphic Designer, I partnered with the District's Communications team to develop and launch the 2024 Choice Program campaign across billboards, CRM, website, postcards, social media, digital advertising, and public signage. The campaign supported one of the district's largest annual recruitment initiatives, promoting 340+ specialized academic and career programs and contributing to 35,000+ student applications for the 2024–2025 school year through a cohesive, county-wide marketing effort.
Scope of Work
Campaign Design, Print Design and Production, CRM Marketing, Social Media Content Creation, Outdoor Advertisement
