Overview
Planet 13 is a vertically integrated cannabis company best known for its Las Vegas Superstore, recognized as the largest cannabis dispensary in the world. With retail locations across multiple markets, the brand combines cannabis, entertainment, hospitality, and immersive retail experiences. High Roller Society is Planet 13’s reimagined rewards program, built to create a more engaging loyalty experience through tier progression, exclusive benefits, points multipliers, and member rewards. The launch introduced an entirely new rewards ecosystem and app experience, requiring a cohesive visual system that could build anticipation before launch, clearly explain the program during rollout, and continue driving engagement afterward.
My Role
As a Graphic Designer at Planet 13, I helped bring High Roller Society to life across both the launch campaign and the digital product experience. I designed promotional teasers, launch materials, educational graphics, and ongoing content across email, social, digital advertising, in-store displays, and other customer touchpoints. The campaign evolved from early teaser messaging into detailed tier and rewards education, followed by post-launch communications focused on engagement and progression through the program. I also contributed directly to the design of the High Roller Society app, developing iconography, tier badges, notification systems, and other visual elements that helped translate the rewards identity into a functional digital experience.
Scope of Work
Campaign Branding, App Design, Social Media Content Creation, Art Direction
