Overview
Founded in 2019, FLUENT Cannabis is one of the nation's leading vertically integrated cannabis companies, operating across Florida, New York, Pennsylvania, and Texas, with 30+ dispensaries throughout Florida. Through its partnership with Smokiez, an award-winning cannabis edibles brand, FLUENT continued to push innovation in Florida's medical cannabis market after previously introducing the state's first Fluent Gels edible gummies following the legalization of edibles in 2020. Building on that success, the Agave campaign launched Florida's first cannabis-infused agave nectar, pioneering a new edible consumption format that offered patients a versatile, precisely dosed alternative to traditional edibles. Designed to be enjoyed on its own or mixed into coffee, tea, food, and beverages, the campaign focused on educating patients while introducing an entirely new way to experience cannabis.
My Role
As Senior Graphic Designer, I led the creative execution of the Agave launch from concept to market. I collaborated closely with the marketing, legal, and web teams to develop the brand through every stage of the process, including DOH submissions, campaign branding, packaging design, art direction, and creative across all channels. From establishing the product's visual identity to supporting its launch across every customer touchpoint, I helped create a cohesive brand experience that introduced one of Florida's first cannabis-infused agave products to patients while ensuring every asset met Florida's regulatory requirements.
Scope of Work
Campaign Co-Branding, CRM Marketing, Social Media Content Creation, Copywriting, Packaging Design, Art Direction
