FLUENT X SMOKIEZ
AGAVE
CLIENT FLUENT Cannabis
INDUSTRY Cannabis
DELIVERABLES Campaign Design, Packaging, Art Direction
First-of-Its-Kind in Florida • 4+ product launches • 360° Campaign System
OVERVIEW
Founded in 2019, FLUENT Cannabis is one of the nation's leading vertically integrated cannabis companies, operating across Florida, New York, Pennsylvania, and Texas, with 30+ dispensaries throughout Florida. Through its partnership with Smokiez, an award-winning cannabis edibles brand, FLUENT continued to push innovation in Florida's medical cannabis market after previously introducing the state's first Fluent Gels edible gummies following the legalization of edibles in 2020.
OVERVIEW
Building on the successful partnership between FLUENT and Smokiez, the Agave campaign introduced Florida’s first cannabis-infused agave nectar, a new edible format designed to offer patients a versatile and precisely dosed alternative to traditional edibles. Enjoyed on its own or added to coffee, tea, food, and other beverages, the campaign focused on patient education while introducing a new way to incorporate cannabis into everyday routines.
MY ROLE
As Senior Graphic Designer, I led the creative execution of the Agave launch from concept to market. I collaborated closely with the marketing, legal, and web teams to develop the brand through every stage of the process, including DOH submissions, campaign branding, packaging design, art direction, and creative across all channels.
MY ROLE
From establishing the product's visual identity to supporting its launch across every customer touchpoint, I helped create a cohesive brand experience that introduced one of Florida's first cannabis-infused agave products to patients while ensuring every asset met Florida's regulatory requirements.
