Overview
Founded in 2019, FLUENT Cannabis is one of the nation's leading vertically integrated cannabis companies, operating across Florida, New York, Pennsylvania, and Texas, with 30+ dispensaries throughout Florida. Through its partnership with Smokiez, an award-winning cannabis edibles brand, FLUENT continued to push innovation in Florida's medical cannabis market after previously introducing the state's first Fluent Gels edible gummies following the legalization of edibles in 2020. Building on that success, the Agave campaign launched Florida's first cannabis-infused agave nectar, pioneering a new edible consumption format that offered patients a versatile, precisely dosed alternative to traditional edibles. Designed to be enjoyed on its own or mixed into coffee, tea, food, and beverages, the campaign focused on educating patients while introducing an entirely new way to experience cannabis.
My Role
As Senior Graphic Designer, I helped bring Florida's first cannabis-infused agave nectar to market by leading the creative development of the product launch. Working closely with the marketing and legal teams, I developed new product names, packaging, branding, and launch campaign assets that were submitted for regulatory review and ultimately approved by the State of Florida. The successful launch introduced three flavors and established FLUENT Agave as an innovative new product within Florida's medical cannabis market.
Scope of Work
Campaign Co-Branding, CRM Marketing, Social Media Content Creation, Copywriting, Art Direction
