Background
IQ Movement is an athletic performance and wellness company dedicated to helping athletes build strength, speed, coordination, and confidence. Centered around movement-based and MMA-inspired training, the company combines functional fitness with expert coaching to improve athletic performance and everyday mobility. Beyond physical training, IQ Movement also promotes a holistic approach to health by offering guidance on nutrition, recovery, and overall wellness, empowering individuals to perform at their best both inside and outside the gym.
My Role
I worked directly with the owners to rebrand IQ Movement, developing a refreshed visual identity that included a new color palette, typography, and overall creative direction. I designed event promotions, educational graphics, social media content, and business cards, creating a cohesive brand system that better reflected the company's modern approach to athletic performance, movement, and wellness. I also collaborated with the owner to develop the "7 Q's of Life" educational series, translating the company's core philosophy into engaging, easy-to-understand visual content for social media.
Scope of Work
Brand Identity Rebrand, Social Media Content Creation, Print Design and Production
