The Client:
Passionate about people, real estate, and South Beach, Ines entered real estate to make a difference and to help provide solid, sound, and honest advice when selling, purchasing, or leasing a property. Her knowledge of the local market is unmatched, and her local and international connections are extensive. Ines rose to the top quickly and has become one of the most trusted and powerful realtors within One Sotheby's and the industry. She's consistently ranked top 1% worldwide, top 10 in Miami-Dade and Florida 100, and #1 Oceanfront Specialist in Miami Beach. She has won numerous awards, including Woman of Power; Master Broker; Legends Society; and the 2009 Hispanic Heritage Award for the City of Miami Beach.
The Task:
Ines' team hired me to take her acclaimed real estate success and display it throughout all social media platforms. She wanted to update her profile to show an accurate and reputable status of what she had accomplished within the South Florida real estate market. She also wanted to showcase all of her current and past listings to attract potential new clients. I took over her socials and organically grew her following over 900%. We did not use any paid ads or placements. We used Ines' eye-boggling stats and presented them in a modern and professional fashion. I produced graphics including properties sold and rented, properties for sale and rent, holidays, quotes, statistics, infographics, and more. I created and established her branding with assets including iconography, copywriting, photography, and videography.
